BlueZone partnered with San Francisco Sourdough Eatery to bring their heritage-rich brand to life online, capturing the warmth, craft, and authenticity that defines every bite of their signature sandwiches. We rebuilt the website from the ground up with a rustic visual language inspired by handcrafted wood signage, weathered textures, and the familiar comfort of a neighborhood deli. Our team also led a full custom photoshoot and a banner video, creating hyper-real, mouthwatering sandwich visuals that showcase the care and quality behind every ingredient.

To make the experience more engaging and helpful, we introduced Sourdough Sam, an interactive conversational guide that can help guests find locations, place orders, explore menu favorites, and even learn about franchise opportunities. The result is a modern, intuitive, and personality-filled brand platform that feels just as inviting as stepping into their restaurant: welcoming, crafted, and undeniably local.