Our Blog
Content Marketing Failing? Here’s What You’re Doing Wrong
In the world of digital marketing, content marketing has become a buzzword that everyone wants to get on board with. The allure of inbound marketing attracts many businesses, but only a few truly grasp the dedication required for genuine success. Often, after a...
4 Ways AI Can Boost Your Digital Marketing
With digital marketing, staying ahead of the curve is paramount for businesses striving to reach their target audience effectively. Recently, artificial intelligence (AI) has raised its head in making big promises for helping businesses with their online game. While...
Blue Zone Marketing: Nominated one of the Best Places to Work!
Having a great business is not just about offering fantastic services; it's about creating an environment where employees thrive. Finding a balance between upholding high-performance standards, maintaining top-notch service quality, and fostering a sense of...
Instagram Defaults to Limit Political Content on App
At Blue Zone Marketing, one of the most essential services we offer is marketing through social media. That means we need to stay on top of things, including staying alert to what's going on in social media. That is why we are monitoring recent changes to...
Blue Zone Marketing: Where Work Feels Like a Vibe, Not Just a Job!
Welcome to Blue Zone Marketing, where every day we celebrate creativity, collaboration, and success. Unsurprisingly (to us), we've clinched the number one spot as the best marketing agency in Coeur d'Alene for three consecutive years. That’s right: we are announcing...
Does Social Media Still Matter for Marketers?
These days, it seems like everyone's on social media. If your business isn't there, people might wonder if you're really in the game. It's a legit concern. If your potential clients can't find you on platforms like Facebook, Instagram, Twitter, and LinkedIn, they...
6 Ways to Create an Attention-Grabbing Website
When it comes to your website, first impressions are everything. It's the digital storefront for your business, and you want it to captivate visitors from the moment they land on your page. At Blue Zone Marketing, we specialize in crafting websites that not only...
Content is King: Mastering Content-Driven Marketing Strategies
Today, everyone is online, so consumers are bombarded with an overwhelming amount of information, the phrase "Content is King" has never been more relevant. For businesses working to establish a robust online presence, mastering content-driven marketing strategies is...
What is Google SGE, and How Will It Affect My Online Presence
Google’s Search Generative Experience (SGE) is a significant update to its search engine, incorporating advanced AI to deliver contextual answers to complex queries directly on the search results page. This new feature of Google is one more example of changes in the...
What Does Google’s Recent Leak Mean for Your Business?
Did you know that Google recently leaked some inside information about how they rank their search results? At Blue Zone Marketing, we always stay on top of the latest developments to keep you informed about the best strategies for marketing your business. Hint:...
Building Your Brand: From Concept to Recognition in the Digital Age
In marketing today, the old-school methods just don’t cut it; the path from brand concept to brand recognition has transformed dramatically. Some business owners get the importance of an online presence but might not fully appreciate some insider tips. You could be...
Unlocking the Power of SEO: Best Practices for Dominating Keyword Searches
When it comes to digital marketing, "SEO" and "keyword searches" have become buzzwords that can often lead to confusion. Adding to the confusion, there are lots of ways to get it wrong, and it's easy to overlook essential details. At Blue Zone Marketing, we understand...
Is the Squarespace Takeover of Google Domains Making You Rethink Your Website? Time for a Blue Zone Rebrand!
The recent transition of Google Domains to Squarespace has sent shockwaves through the online community. While the move was touted as seamless, the reality for many has been far from smooth. If your website has been caught in the crossfire, now might be the perfect...
Social Media Marketing: Strategies for Engagement and Growth
If you know anything about digital marketing, you likely understand the critical importance of social media as marketing platforms for businesses. Today, social media marketing is what television marketing was a few decades ago. At Blue Zone Marketing, we know it is...
How to Leverage Online Feedback and Reviews
Online reviews have become a cornerstone of effective business marketing in recent years. Here at Blue Zone Marketing, we know that once your business is easily found online thanks to a robust digital marketing strategy, the spotlight immediately shifts to your online...