Our Blog
Why is Online Reputation Management Important?
In today’s digital era, where information is at our fingertips, the importance of online reputation management cannot be overstated. Many businesses underestimate the impact of their digital image, but the truth is it can make or break your success. In a world where...
Marketing 2023: A Year in Review
The landscape is constantly evolving in the fast-paced marketing realm, and 2023 has proven to be a pivotal year. With a growing emphasis on inbound and content marketing, businesses are adapting to new strategies to stay ahead of the curve. Let’s delve into the...
Social Media Marketing 101
In the fast-paced and ever-evolving marketing landscape, one term you'll frequently come across is "Social Media Marketing" (SMM). Social media is your best friend if you're new to the marketing world and eager to make a splash in the digital realm. In this article,...
A Review of 2023 at Blue Zone Marketing
The success of Blue Zone Marketing is a testament to adaptability, resilience, and growth in the digital marketing field. 2023 has presented its share of challenges, including financial uncertainties gripping our nation. However, despite the economic turbulence, we...
5 Ways to Grow Your Business in 2024
When ushering in a new year, it's customary for people to contemplate making personal resolutions. When you own a business, it's equally imperative to set goals for the growth and success of your company in the coming year. The evolving business landscape demands...
Digital Marketing 101
In the contemporary landscape, digital marketing is necessary to connect with your audience effectively. Without an online presence, clients may perceive a lack of commitment or even question the legitimacy of your business. It is imperative to recognize that in...
6 Steps to Follow When Launching a New Brand
Launching a new brand is an exhilarating yet challenging journey. A company's brand serves as the beating heart and soul of the organization, fostering recognition, trust, loyalty, and driving growth. At Blue Zone Marketing, we’ve curated six essential steps to help...
Unlocking Top First-Page SEO Tips to Dominate Google SERP
You’ve probably heard the phrase, “Your business is not what you say it is; it’s what Google says it is.” While you can dispute the focus on Google, there is no getting around the fact that, in the digital age, having top-notch products and services isn't enough; you...
A Review of 2023 at Blue Zone Marketing
The success of Blue Zone Marketing is a testament to adaptability, resilience, and growth in the digital marketing field. 2023 has presented its share of challenges, including financial uncertainties gripping our nation. However, despite the economic turbulence, we...
The Dos and Don’ts of Customer Service
Customer Service is something that EVERYONE can relate to. When people see it done well, they appreciate it. Unfortunately though, when it’s done badly, people never seem to forget it. That’s why it’s important for businesses to know, and master, the dos...
The Dos and Don’ts of Customer Service
Customer Service is something that EVERYONE can relate to. When people see it done well, they appreciate it. Unfortunately though, when it’s done badly, people never seem to forget it. That’s why it’s important for businesses to know, and master, the dos...
Why Your Website Needs an SSL Certificate
Ever noticed how some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What’s all that about?Well, when you see the “S” in web addresses, that means the site has an SSL...
6 Ways To Take Control Of Your Online Reputation
Managing your online reputation is critical for maintaining a positive brand identity and attracting new leads to your business. If you’re working hard to build a business in your community, you’ll need to work just as hard building that business on the web. It...
Get Found Online With Business Listings
Running your own business can be an exciting and fulfilling venture, but it does not come without its hurdles. Hundreds of platforms, websites, and directories display listing information about your business—both accurately and inaccurately—online. How do your...
Step Up Your Social Media Game
3.5 Billion! That’s a big number. It’s nearly half of the world’s population. It’s also the number of social media users worldwide. With that many people engaging online, businesses can’t afford to miss the mark when it comes to their social...