Our Blog
How To Respond to Positive Reviews
How You Respond MattersA thriving business depends on positive online reviews, and how a company responds to those reviews is just as important as actually having them! In the digital age, the consumer’s use of online review platforms like Yelp, Google, and Facebook...
Managing Your Online Reputation
What is Online Reputation Management?A business’ online reputation isn’t much different than the long standing idea of any person’s reputation – it’s how someone else sees you or your business. But one thing that HAS changed is how to manage that reputation. In the...
How to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. It is imperative. The way in which you respond to a negative review will impact the reviewer and any future reader of that review. If a consumer sees a business...
5 Reasons Your Business Needs Digital Marketing in 2021
It’s 2021. Over the last century, few things have changed more than the marketing world. Print marketing has had one foot in the grave for decades, but when it comes to “digital” marketing, things couldn’t be more evolutionary. We went from basic TV ads on...
Helpful Social Media Tools to Keep You Posting Regularly
When it comes to social media posting, many businesses shrug it off as too much work. It’s true -social media takes a commitment, and it’s time-consuming. Thankfully, we’re sharing four fantastic tools in our toolbelt that make the job more doable.A Good...
How to Get a Certificate of Excellence from TripAdvisor
What Is A TripAdvisor Certificate of Excellence? The Certificate of Excellence is a TripAdvisor award that celebrates hospitality businesses that consistently receive positive reviews and maintain a very high standard. Only the top 10% of businesses on TripAdvisor are...
All About QR Codes and Why You Need Them!
What are QR Codes?A QR code is a Quick Response code. QR codes are scannable 2D matrix barcodes that connect your device to links. It can be just about any type of link. Businesses often find QR Codes useful for linking directly to:Websitessocial media...
8 Reasons Your Google Reviews Might Not Be Showing Up
So, you’ve finally started asking for online reviews from happy customers – way to go!But what if you can’t find their review? The happy customer swears they’ve left one, but it’s not showing up on your Google My Business profile. They might even see the review they...
Why You Should Regularly Post to Google My Business
A Company’s Google My Business Page is one of the most important social media platforms you’ll use. Sadly, it’s also one of the most overlooked when it comes to posts. Here are some tips on when, where, and why to post on this precious public platform.How Often Should...
Why Your Business Needs a GMB
Business Listings – sounds fancy, but they’re actually quite simple and cost you nothing!That’s right. Google My Business listings are free. But what are they? GMB listings are listings on Google that appear when potential customers search for your business name or...
Why You Should Regularly Post to Google My Business
A Company’s Google My Business Page is one of the most important social media platforms you’ll use. Sadly, it’s also one of the most overlooked when it comes to posts. Here are some tips on when, where, and why to post on this precious public platform.How Often Should...
Top 3 Tips When Creating Marketing Content
If you are a B2B or B2C business, you most likely have the same goal – reach potential customers and convert them into sales. Reaching potential customers can be tricky. You can pay to show up in search or you can navigate the ever-changing search algorithms and...
3 Benefits of Professional Website Construction
There are platforms online that allow you to build websites without any knowledge of coding. This idea may seem tempting, but it is not a good idea if you want to build your business. Everything from the content you create to the coding of your website affects your...
Organic SEO vs. Pay-Per-Click Advertising
You’re on your way to launching your business, you have a great product or service, and now what you need to do is put the word out to customers. But with hundreds of businesses competing for attention on the business, how can you ensure you achieve maximum...
How Social Media Looks Different in 2021
Even as we emerge into a post-pandemic world, the trend of spending more time online for both professional and personal pursuits is here to stay. Over the past year and a half, the public has looked to the internet like never before as a way to connect with others, to...