Our Blog
Six Ways AI can Streamline Your Marketing
Some marketers excel in creativity, while others prefer to streamline the marketing process for efficiency and ease. Regardless of which category you belong to, you inevitably encounter obstacles such as tight deadlines, multiple responsibilities, and limited...
Four Reasons Why Startup Companies Fail
An alarming 90% of startup companies fail to make it. Whether you’re beginning a new company or struggling with an established one, it’s crucial to identify areas of growth and pinpoint where you might be missing the mark. Here, we’ll delve into four key reasons...
Maximizing Your Social Media Impact: The Power of Analytics
In today’s digital age, the influence of social media is undeniable, with over 4.5 billion users worldwide. Establishing a presence on these platforms has become necessary for businesses to connect with their target audience. However, simply being on social media is...
Content Marketing Failing? Here’s What You’re Doing Wrong
In the world of digital marketing, content marketing has become a buzzword that everyone wants to get on board with. The allure of inbound marketing attracts many businesses, but only a few truly grasp the dedication required for genuine success. Often, after a...
4 Ways AI Can Boost Your Digital Marketing
With digital marketing, staying ahead of the curve is paramount for businesses striving to reach their target audience effectively. Recently, artificial intelligence (AI) has raised its head in making big promises for helping businesses with their online game. While...
Blue Zone Marketing: Nominated one of the Best Places to Work!
Having a great business is not just about offering fantastic services; it's about creating an environment where employees thrive. Finding a balance between upholding high-performance standards, maintaining top-notch service quality, and fostering a sense of...
Instagram Defaults to Limit Political Content on App
At Blue Zone Marketing, one of the most essential services we offer is marketing through social media. That means we need to stay on top of things, including staying alert to what's going on in social media. That is why we are monitoring recent changes to...
Blue Zone Marketing: Where Work Feels Like a Vibe, Not Just a Job!
Welcome to Blue Zone Marketing, where every day we celebrate creativity, collaboration, and success. Unsurprisingly (to us), we've clinched the number one spot as the best marketing agency in Coeur d'Alene for three consecutive years. That’s right: we are announcing...
Does Social Media Still Matter for Marketers?
These days, it seems like everyone's on social media. If your business isn't there, people might wonder if you're really in the game. It's a legit concern. If your potential clients can't find you on platforms like Facebook, Instagram, Twitter, and LinkedIn, they...
6 Ways to Create an Attention-Grabbing Website
When it comes to your website, first impressions are everything. It's the digital storefront for your business, and you want it to captivate visitors from the moment they land on your page. At Blue Zone Marketing, we specialize in crafting websites that not only...
Content is King: Mastering Content-Driven Marketing Strategies
Today, everyone is online, so consumers are bombarded with an overwhelming amount of information, the phrase "Content is King" has never been more relevant. For businesses working to establish a robust online presence, mastering content-driven marketing strategies is...
What is Google SGE, and How Will It Affect My Online Presence
Google’s Search Generative Experience (SGE) is a significant update to its search engine, incorporating advanced AI to deliver contextual answers to complex queries directly on the search results page. This new feature of Google is one more example of changes in the...
What Does Google’s Recent Leak Mean for Your Business?
Did you know that Google recently leaked some inside information about how they rank their search results? At Blue Zone Marketing, we always stay on top of the latest developments to keep you informed about the best strategies for marketing your business. Hint:...
Building Your Brand: From Concept to Recognition in the Digital Age
In marketing today, the old-school methods just don’t cut it; the path from brand concept to brand recognition has transformed dramatically. Some business owners get the importance of an online presence but might not fully appreciate some insider tips. You could be...
Unlocking the Power of SEO: Best Practices for Dominating Keyword Searches
When it comes to digital marketing, "SEO" and "keyword searches" have become buzzwords that can often lead to confusion. Adding to the confusion, there are lots of ways to get it wrong, and it's easy to overlook essential details. At Blue Zone Marketing, we understand...