by Blue Zone Marketing | Oct 9, 2025 | Blue Zone Marketing, marketing, social-media
If you work in online marketing, you quickly learn that there are several rules and formulas to follow if you want to win the online attention game: post at certain times, use a set number of hashtags, stick to specific ad formats. The list goes on. And while these...
by Blue Zone Marketing | Sep 18, 2025 | Blue Zone Marketing, marketing, SEO, websites
SEO is simple, right? Just sprinkle keywords and keyphrases into your website copy and sit back as you climb the rankings. Wrong. Unfortunately, that approach is way out of date. While keywords remain essential, the search landscape is changing rapidly, which means...
by Blue Zone Marketing | Sep 9, 2025 | Blue Zone Marketing, marketing, NIL, reputation-management, Uncategorized
In recent years, a decisive shift has occurred in the world of marketing and college athletics: NIL marketing. NIL stands for “Name, Image, and Likeness,” and it refers to a program that allows college athletes to capitalize on their name recognition and local...
by Blue Zone Marketing | Aug 25, 2025 | marketing, media, social-media
What started as “social media,” whether X, Facebook, YouTube, Instagram, or TikTok, is now a potent commercial space, and social media marketing is an extremely crowded field. But the game is still changing, and if your business stays active on social...
by Blue Zone Marketing | Aug 16, 2025 | marketing, SEO
When you invest time and energy in creating blog content, your goal is to make it actually perform. In other words, great blogs don’t just sit there gathering online dust. They need to attract traffic, keep people reading, and spark engagement with your brand....
by Blue Zone Marketing | Aug 7, 2025 | design, marketing
Your logo is not just a gimmick, but the real face of your brand. It’s often the first thing people see and the one thing they remember—but only if you’ve nailed it. In a world loaded with visual stimuli, having a logo that pops is essential. A strong,...
