Stills, Reels, or GIFs? The Art of Visual Storytelling in Marketing
In a world where consumer attention spans are shorter than ever, visual storytelling for marketing isn’t just a trend; it’s a necessity. Whether it’s an eye-catching still image, a compelling reel, or a witty GIF, the right visuals can inject new...
Reels vs. Stories: Which Social Media Tool is Right for Your Brand?
When you’re engaged in social media marketing, staying relevant means embracing the tools and features that platforms like Instagram and Facebook offer, even as those features may evolve. Blue Zone Marketing has used these platforms for years, helping our...
Influencers, Algorithms & Authenticity: Navigating Modern Media
The media landscape has experienced a seismic shift over the past few decades. Social media and streaming services have displaced traditional media in nearly every mass communication sphere, including news, programming, and advertising. Self-made influencers have...
Creating Quality Media Content for a Visual-First World
Creating Quality Media Content for a Visual-First World The adage “a picture is worth a thousand words” has taken on new significance in the modern age of ubiquitous smartphones, tablets, and laptops. We live in a visual-first world where compelling...