Our Blog
Get Found Online With Business Listings
Running your own business can be an exciting and fulfilling venture, but it does not come without its hurdles. Hundreds of platforms, websites, and directories display listing information about your business—both accurately and inaccurately—online. How do your...
Step Up Your Social Media Game
3.5 Billion! That’s a big number. It’s nearly half of the world’s population. It’s also the number of social media users worldwide. With that many people engaging online, businesses can’t afford to miss the mark when it comes to their social...
Blue Zone’s Survey Program
In today’s world, a company is only as good as their customers say they are online! When it comes to online reputation, the measure of your company’s success resounds loudly in the customer’s voice. That’s why Blue Zone Marketing offers the BZ Survey...
Step Up Your Social Media Game
3.5 Billion! That’s a big number. It’s nearly half of the world’s population. It’s also the number of social media users worldwide. With that many people engaging online, businesses can’t afford to miss the mark when it comes to their social...
How To Respond to Positive Reviews
How You Respond MattersA thriving business depends on positive online reviews, and how a company responds to those reviews is just as important as actually having them! In the digital age, the consumer’s use of online review platforms like Yelp, Google, and Facebook...
Managing Your Online Reputation
What is Online Reputation Management?A business’ online reputation isn’t much different than the long standing idea of any person’s reputation – it’s how someone else sees you or your business. But one thing that HAS changed is how to manage that reputation. In the...
How to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. It is imperative. The way in which you respond to a negative review will impact the reviewer and any future reader of that review. If a consumer sees a business...
5 Reasons Your Business Needs Digital Marketing in 2021
It’s 2021. Over the last century, few things have changed more than the marketing world. Print marketing has had one foot in the grave for decades, but when it comes to “digital” marketing, things couldn’t be more evolutionary. We went from basic TV ads on...
Helpful Social Media Tools to Keep You Posting Regularly
When it comes to social media posting, many businesses shrug it off as too much work. It’s true -social media takes a commitment, and it’s time-consuming. Thankfully, we’re sharing four fantastic tools in our toolbelt that make the job more doable.A Good...
How to Get a Certificate of Excellence from TripAdvisor
What Is A TripAdvisor Certificate of Excellence? The Certificate of Excellence is a TripAdvisor award that celebrates hospitality businesses that consistently receive positive reviews and maintain a very high standard. Only the top 10% of businesses on TripAdvisor are...
All About QR Codes and Why You Need Them!
What are QR Codes?A QR code is a Quick Response code. QR codes are scannable 2D matrix barcodes that connect your device to links. It can be just about any type of link. Businesses often find QR Codes useful for linking directly to:Websitessocial media...
8 Reasons Your Google Reviews Might Not Be Showing Up
So, you’ve finally started asking for online reviews from happy customers – way to go!But what if you can’t find their review? The happy customer swears they’ve left one, but it’s not showing up on your Google My Business profile. They might even see the review they...
Why You Should Regularly Post to Google My Business
A Company’s Google My Business Page is one of the most important social media platforms you’ll use. Sadly, it’s also one of the most overlooked when it comes to posts. Here are some tips on when, where, and why to post on this precious public platform.How Often Should...
Why Your Business Needs a GMB
Business Listings – sounds fancy, but they’re actually quite simple and cost you nothing!That’s right. Google My Business listings are free. But what are they? GMB listings are listings on Google that appear when potential customers search for your business name or...
Why You Should Regularly Post to Google My Business
A Company’s Google My Business Page is one of the most important social media platforms you’ll use. Sadly, it’s also one of the most overlooked when it comes to posts. Here are some tips on when, where, and why to post on this precious public platform.How Often Should...