Our Blog
What Makes a Great Web Page Layout?
Having a strong digital presence starts with strong web page layout and design, from the landing page and throughout every page of the site. But what website design concepts can be employed to put your best face forward to your online audience? Follow these pointers...
7 Rules For Managing Your Brand’s Reputation Online
In a world connected instantaneously by social media and other forms of communication, your online reputation is everything. Here are some guidelines to follow to be successful in your reputation management strategies.1. Start by Developing a StrategyThe first step...
6 Ways To Boost Your Social Media Presence
Creating a strong social media presence with great content and high engagement is a sure-fire way to gain brand recognition. If you’re struggling to gain a solid footing in the online world, there are some foolproof techniques that can help you ensure your social...
Local Marketing Company Opens During Covid, Emerges As “Best Advertising Agency in North Idaho” in 2022
Up-and-coming local business, Blue Zone Marketing, recently celebrated being voted “Best Advertising Agency In North Idaho” in the annual Voter’s Choice Award competition. The victory came after only two years of operation in Coeur d’Alene, Idaho.“We opened up...
How SEO Matters On Instagram
There is much more to being successful on Instagram than just having a strong hashtag game. This has been particularly true since late 2020, when Instagram upgraded its search functions to include general keywords. What this means for users is that SEO can now be...
How Should SEO Principles Inform Your Homepage Design
You can have an impressive-looking website, but if it doesn’t rank well on Google, your business won’t benefit from it. That’s why it’s important to use good SEO principles when designing your website. Organic SEO (or Search Engine Optimization) refers to practices...
Why Video Content Matters
Any business–yes, any business–can benefit from having the right video content on its social media platforms and website. Featuring high-quality video footage is a great way to get more views and improve your page’s SEO ranking. If you’re not quite sure how to make...
Why Is On-Page SEO So Important?
Making the most out of your business’s online presence is an increasingly complex process. Since more business transactions than ever before are done online, the importance of having strong search engine optimization practices has never been higher. On-page SEO (or...
Hiring A Digital Media Manager For Your Business
Without question, technology has been changing the way business is done. One of the most dramatic developments is the need for companies to implement digital media strategies to create a brand image that will resonate with online audiences. Here are some ways that a...
3 Pillars Of Digital Content
To be truly successful in business, it is not enough for you to offer a product or service that people are willing to pay for. After all, these days, most people can choose from multiple manufacturers and vendors to get what they want. To connect with your potential...
Why & How Blogs Deliver ROI
Is Content Creation for SEO Blogs Really Worth the Time?Content creation by publishing a site blog is one tool that digital marketing companies like Blue Zone Marketing encourage. But the question for you is, does it really provide a good return on investment (ROI)?...
Why Digital Content Creation Starts With Brand Identity
Digital content creation is one of today’s most critical marketing tasks. It is now one of the foremost methods by which brands can connect with their existing audience as well as drive new traffic to their websites, and ultimately expand their market share and...
The Top 5 Website Design Trends for 2022
In the digital world, first impressions matter. When customers are bombarded with multiple website options with every click, your website design must be instantly appealing to maintain a prospect’s interest. Conversely, an outdated landing page can increase your...
Optimizing Your Search Visibility
There is much more to being successful on Instagram than just having a strong hashtag game. This has been particularly true since late 2020, when Instagram upgraded its search functions to include general keywords. What this means for users is that SEO can now be...
5 Benefits of Outsourcing Your Content Creation
How appealing can you make your company look? Sure, part of looking good is being good at what you do: offering a satisfactory product or service. But when it comes to online content marketing, a lot of your success is going to come from how well you present...