Our Blog
Why Web Optimization Matters More Than Ever
The internet has profoundly changed the way that businesses interact with their customers, and those changes continue to evolve and develop every day with new innovations. Staying on top of all the latest trends and technologies is crucial to your business’ success in...
Save Time and Gain Visitors With Content Creation Services
Most business owners are short on time and have limited resources to spare. At the same time, more companies are recognizing the need for quality, original content in marketing their services and attracting potential customers. How can you grow your business and...
6 Ways to Get the Best Results When Working with an SEO Business
When you work with an SEO business to boost your brand’s online presence, you let them handle the details. But there’s still plenty you can do to get the best results, from defining your goals ahead of time to being honest with your feedback.1. Come in with Clear...
How Homepage Designs Can Optimize First Impressions
A website’s homepage greets online visitors like a home’s entryway welcomes guests. The experience might impress them, make them feel welcome, or even overwhelm them. Thoughtful, functional homepage designs can do wonders to set the tone for online interactions and...
4 Tips for Tracking and Improving Your Blog Rankings
A blog can be an excellent way to position your company as a leader in the field. When done properly, your blog can also act as a sales funnel, luring potential clients in through your articles. However, with so many blogs on the market, how do you make yours rise...
Why is Media so Important for Marketing?
The world of commerce has moved online. Where billboards or signage worked in the past, today, having an online presence is essential. Marketing online through innovative media content ensures the success and future of your business. Blue Zone Marketing understands...
How Videos Have Changed the Marketing Game
The world of marketing has radically changed in recent years. Video marketing dominates. Videos have become not only the lifeblood of marketing, but they have even changed the way we interact with each other and the world around us. Nothing consumes a modern audience...
Get Results with Video Marketing
The importance of video marketing is undeniable. Most people today live much of their lives online. We experience culture and identity, find meaning, and search for answers in the world of media content–which creates a vital opportunity for marketers.Among the various...
Why You Need High Quality Video Content in Your Social Media Reels
When it comes to marketing, are reels as important as people say? Or are they merely a passing Gen Z trend that most marketers shouldn’t worry about?Though a relatively recent feature in marketing, reels, and videos dominate today’s audience, and no, not just for the...
Grow Your Market Through Blogging
Most online marketing is all about SEO (search engine optimization). If you have a product or service that you wish to market, it is essential to ensure that your brand appears at the top of search engine results when people search for that product online. You need to...
4 Marketing Tools for Entrepreneurs
You may have the best product or service available in your field, but if you don’t get noticed by consumers, you will never see a profit. Even if you already understand the importance of marketing, you may be using outdated or inefficient tools that only waste your...
5 Digital Marketing Methods
Digital marketing has become an essential component of any successful business strategy. With the vast majority of consumers using online channels to research and purchase products, having a strong online presence is more important than ever. A digital marketing...
How to Use Social Media Content to Drive Sales
Social media has been a game changer in the digital world, opening up endless possibilities for businesses of all sizes. With social media, you have the power to reach potential customers, create leads, and build a positive reputation for your brand. That’s why having...
What is Inbound Marketing?
Inbound marketing seeks to attract customers through content creation, social media marketing, search engine optimization, and branding. Unlike traditional marketing techniques that push advertising messages to consumers, inbound marketing is all about drawing your...
How Often Should You Post New Blogs for SEO?
Venture into the world of search engine optimization (SEO) and one of the first things you’ll learn is how helpful blog posts can be for boosting your website’s ranking. Research has shown that websites with blogs get nearly twice the traffic compared to competitors...