Swipe Right on Your Audience: How to Build a Lasting Brand Relationship
Hyperconnected consumers are overloaded with choices and persuasive messages, making it challenging for brands to seize and retain attention. Like any human relationship, building and maintaining a lasting connection with your audience requires authenticity, trust,...
Considering Podcasting? Create New Connections and Build Credibility
Although important, websites and social media presence are not the only aspects of effectively marketing your brand. Podcasting has surfaced as a powerful medium for businesses and professionals looking to expand their reach, build relationships, and create...
Capturing Eyeballs: How to Create Thumb-Stopping Visuals
The average consumer scrolls through 300 feet of content on their mobile devices daily—equivalent to the length of a football field! That means your visuals may have only a second or less to catch someone’s attention. Creating captivating visuals isn’t...
Entrepreneurship Without the BS: Building a Brand with Grit and Guts
Entrepreneurship is exciting, but the day-to-day reality isn’t all Instagrammable moments, hustle quotes, and overnight success. It’s about resilience, taking risks, pushing through when you’re tired, believing in your dream when things get tough,...