Redefine Success: Building a Business That Thrives in the Digital Age
Success in business isn’t what it used to be. Gone are the days when simply having a good product and a storefront guaranteed sales. In today’s tech-driven, fly-by world, businesses must be agile, innovative, and digitally savvy to thrive, let alone...
Stills, Reels, or GIFs? The Art of Visual Storytelling in Marketing
In a world where consumer attention spans are shorter than ever, visual storytelling for marketing isn’t just a trend; it’s a necessity. Whether it’s an eye-catching still image, a compelling reel, or a witty GIF, the right visuals can inject new...
Reels vs. Stories: Which Social Media Tool is Right for Your Brand?
When you’re engaged in social media marketing, staying relevant means embracing the tools and features that platforms like Instagram and Facebook offer, even as those features may evolve. Blue Zone Marketing has used these platforms for years, helping our...
Influencers, Algorithms & Authenticity: Navigating Modern Media
The media landscape has experienced a seismic shift over the past few decades. Social media and streaming services have displaced traditional media in nearly every mass communication sphere, including news, programming, and advertising. Self-made influencers have...