by Blue Zone Marketing | Jan 8, 2025 | marketing, websites
Most people recognize the paramount importance of having an online presence today, especially a website. But if you’ve browsed the web recently, you’ve probably noticed that many businesses are still content with a bare-bones website that just covers the basics. Sure,...
by Blue Zone Marketing | Jan 7, 2025 | design, marketing, media, reputation-management, social-media, websites
When a business starts to decline, it’s tempting to blame outside forces like the economy, industry shifts, or competition. While these factors play a role, there’s usually one consistent thread when we see businesses struggling: ineffective marketing. At Blue...
by PJ D'Angelo | Jan 3, 2025 | websites
Ever noticed how some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What’s all that about?Well, when you see the “S” in web addresses, that means the site has an SSL...
by PJ D'Angelo | Jan 3, 2025 | websites
There are platforms online that allow you to build websites without any knowledge of coding. This idea may seem tempting, but it is not a good idea if you want to build your business. Everything from the content you create to the coding of your website affects your...
by PJ D'Angelo | Jan 3, 2025 | websites
If you’re curious about the state of your website and its effectiveness, one of the best ways to find out is using SEO ranking reports. Read on to find out what they are, why this data is helpful, and how to use this information to improve your website’s ranking and...
by PJ D'Angelo | Jan 3, 2025 | websites
Once upon a time, Search Engine Optimization (SEO) campaigns were all about cramming as many keywords into your webpages as you could. Today, experts will tell you that focusing too much on keywords is ineffective. So what exactly is the role of keywords for good SEO?...
