by Blue Zone Marketing | Mar 19, 2025 | media, social-media
The media landscape has experienced a seismic shift over the past few decades. Social media and streaming services have displaced traditional media in nearly every mass communication sphere, including news, programming, and advertising. Self-made influencers have...
by Blue Zone Marketing | Mar 4, 2025 | marketing, reputation-management
In online marketing, one truth is constant: understanding your audience is critical to creating impactful campaigns. Brands that resonate deeply with their customers achieve this by speaking their language—not just linguistically but emotionally, culturally, and...